Blog
Insights on AI, revenue optimization, and B2B growth
Your company will fire a rep for missing quota by 5%, but happily ignores 30–40% of inbound leads. Make it make sense.
This is the double standard I keep seeing in service and B2B businesses. Reps get blamed for a few percentage points, while the system gets away with leaking entire chunks of pipeline. When a rep mis
If AI cannot be expressed as a BEFORE or AFTER metric, it is research.
Leaders buy specific changes in specific numbers, not AI. If you cannot state the before and after, you are still in discovery.
If your AI pilot doesn't start with a baseline, it's theatre.
Without a baseline, AI pilots are just theatre. Pick one metric, freeze it for 2-4 weeks, then start the pilot.
5 revenue leaks you can spot before any AI
Most teams already have leads. Revenue slips away because simple habits are missing. Find five revenue leaks you can spot before any AI.
3 numbers I ask for before I touch any AI project
Before starting any AI project, establish three key numbers: time-to-first-response, lead-to-meeting conversion, and opportunity-to-close conversion.