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Enterprise Sales, Partnerships & GTM Leadership

I work in complex commercial environments where deal execution, partnership structure, and go-to-market clarity directly affect revenue, leverage, and strategic outcomes.

Trusted in Difficult Commercial Situations

Trusted in difficult commercial situations

  • Long buying cycles
  • Multi-stakeholder deals
  • Commercial pressure
  • Weak execution risk
  • Under-structured GTM
  • Partnership and channel complexity

What I Work On

What I work on

Enterprise Deal Execution

Complex negotiations, strategic accounts, and large-deal commercial strategy.

Partnerships & Commercial Growth

Channel strategy, partner enablement, and revenue through partnerships.

GTM Structure & Revenue Systems

Sales operations, pricing, licensing strategy, and repeatable revenue processes.

Selected Technology & Cybersecurity Initiatives

Commercial support around a high-impact cybersecurity capability for partners and enterprises that need stronger security outcomes, differentiated positioning, and serious defensive value.

How I Work

Three engagement types

Leadership

Senior advisory on commercial strategy, deals, partnerships, and GTM.

Fractional

Ongoing commercial leadership and revenue strategy support.

Project-Based

Focused engagements on specific commercial challenges or initiatives.

Proof

18+ years of enterprise commercial leadership

18+ years building commercial systems that work in complex environments. Experience spans enterprise software, strategic partnerships, long-cycle enterprise sales, and high-pressure negotiations.

  • 300% revenue growth in 6 months through commercial restructuring
  • 40% licensing cost reduction in 30 days through vendor negotiations
  • 56% go-to-market acceleration through partnership and channel enablement
  • 150% target achievement in enterprise commercial execution
  • $90M enterprise agreement in a major industrial environment
  • 16 partners signed in 2 months in a rapid market buildout
Sam Potnin

About Sam

Enterprise commercial operator

18+ years across enterprise software, strategic partnerships, long-cycle sales, licensing, and complex deal environments. Oracle background. Hands-on experience turning commercial ambiguity into structure, momentum, and revenue.

18+
Years in enterprise commercial
Oracle
Enterprise sales leadership
$50M+
Enterprise portfolios
Complex
Multi-stakeholder environments

Let's Talk

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I work with founders, CEOs, CROs, Heads of Sales, Heads of Partnerships, and commercial operators on enterprise sales, GTM, partnerships, and selected tech initiatives.

Your information is confidential and will only be used to assess fit and respond to your inquiry.

Prefer email? sam@potnin.com

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